As nonprofit leaders and fundraisers, we’re no strangers to challenges—but this year has tested us all in unexpected ways. Budgets are being squeezed, new regulations pop up without warning, and basic rights we once relied upon are suddenly at risk. It is enough to keep anyone awake at night.
The good news is our organizations are cornerstones of hope and stability, and right now, our communities need us more than ever. These extraordinary times demand bold action—and as we hit the halfway mark of the year, it’s the perfect moment to hit refresh. Let’s rally together, reimagine our approach, and double down on our missions. The time to prepare for year-end fundraising success is NOW.
Here are nine actionable strategies to help your organization not just weather these storms, but emerge stronger on the other side:
1. Reignite Donor Relationships
Don’t wait for Giving Tuesday—start engaging your supporters today! Pick up the phone, craft heartfelt thank-you notes, or share personal email updates showing how their generosity changes lives. Timely, genuine gratitude can turn a one-time donor into a lifetime champion.
2. Tell Compelling Stories
Your mission matters—now more than ever. Clearly spell out why support is crucial, and spotlight real people or projects that benefit from donor support. When donors see the tangible difference their dollars make, they’re inspired to give (and give again).
3. Supercharge Your Digital Fundraising
Your supporters are online—are you meeting them there? Use social media to celebrate wins and share urgent needs. Send emails that tell heartfelt stories. Launch a limited-time matching gift challenge. And make sure your donation page is simple, mobile-friendly, and compelling.
4. Broaden Your Base
Now’s the time to cast a wider net. Reconnect with former donors. Reach out to volunteers and event attendees. Activate your board to help open doors. Don’t forget: one passionate advocate in the right peer network can spark a wave of new support.
5. Rethink Your Approach
The old playbook may not fit today’s climate. Dive into your data: What’s working? What’s not? Be flexible, experiment, and focus your efforts where you’re seeing momentum. Nimble organizations are the ones that thrive—even when the playbook keeps changing.
6. Communicate with Radical Transparency
Uncertainty is hard—for you and your supporters. If funding has shifted, be upfront. If your programs are adapting, explain how and why. Honest updates foster trust and may motivate donors to step in when they see how critical their help is.
7. Prioritize Grant Readiness
With public funding in flux, pursuing a diverse mix of grants is more vital than ever. Stay on top of deadlines, craft compelling narratives, and highlight your organization’s adaptability. Position your team as a partner worthy of investment—private and public alike.
8. Launch a Sustainer Giving Campaign
Monthly givers are your lifeblood in uncertain times. Show donors how a recurring gift (even a small one!) can be a stabilizing force. Then, keep these key supporters engaged with impact stories and insider updates.
9. Make It Personal—Every Time
Nothing beats a story with a face and a name. Feature testimonials, showcase data that demonstrates real progress, and celebrate every donor’s role in your success. The more personal the connection, the deeper the commitment.
Ready, Set, Go!
The future may be unpredictable, but your response doesn’t have to be. Take action on these steps today and set your nonprofit up for a successful, resilient, and inspiring year-end campaign. Together, we can ensure our organizations not only survive—but truly thrive—no matter what comes our way.
Let’s get to work! Find out how My Philanthropy Team can help you meet your year-end fundraising goals.
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